Our Membership Survey delivers a powerful advantage for improving performance, reducing costs, and increasing market share. With our solutions and your commitment to quality service, organizations can immediately begin to make measurable improvements.
Are you contemplating making major renovations to your facility or modifying programs offered to your members? A member satisfaction survey can pinpoint the services that are most important to your members. Comment cards are fine but are not statistically sound.
Are your members defecting to other facilities? Would you like to know why they are defecting? A member study can reveal the reasons for their behavior.
Promoters are enthusiastically loyal to your brand, your organization, your product, and your service. They tell all their friends how great you are. They buy more and are receptive to your other products and services.
Passives believe you are just OK, and they would be just as likely to use your competitor.
Detractors actively hurt your organization. Their negative word of mouth creates additional detractors. They’re costly, time-consuming, and drive people away from your products and services. Also note, it is 6-7 times more expensive to acquire a new customer than it is to keep a current one.
Source: White House Office of Consumer Affairs